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Publisher's Pen

I waited as long as I could to write this column, to see if things would get better but sadly, they actually got worse. I had hoped to hear that restrictions could be slowly lifted and our kids could go back to school for their final month of learning but alas…..the restrictions will remain in place until June 12th. We are all so ready for this to be over and for our lives to return to “2019” normal. It IS going to happen…. Slowly. As I write this, the numbers of cases are slowly dropping daily and the number of us vaccinated is rising. I honestly believe that by July we will finally be able to enjoy summer, full of outdoor fun and laughter with friends and family. Some children will go to camp and families will go to beaches, pools, cottages, camping, splash parks, the Zoo, library, museums and be able to attend small parties and weddings. I cannot wait to have family and friends over for a backyard BBQ!

This has been the most difficult 15 months in almost 29 years publishing Winnipeg Parent. We rely on our wonderful advertisers to be able to create, print and distribute our publication so having so many of our advertisers closed or offering limited virtual programming has been the worse case scenario. We could not distribute our publication to schools, closed distribution points and some daycares so we expanded to distributing in grocery store racks and street boxes. This has a been a positive pivot that has brought us new readers and interest. We have expanded our social media presence with active Facebook and Instagram communities which has connected us to many more families. Our free Scoop digital newsletter has been a big success with a growing subscriber base and another great way to provide families with valuable parenting information. These are the silver linings I hold on to through these dark days. I am incredibly grateful for provincial and federal support to help get through these incredibly trying times and keep publishing on schedule.

I want to thank our loyal advertisers who have continued to advertise and support our publication dedicated to providing families with valuable parenting information. To those advertisers that have struggled through these challenging times, we promise to help you get back to business and hopefully by our next issue (August-September) we will see everyone come back even stronger than before! I know kids and parents can’t wait to go back to all the activities they have missed for more than a year.

Please enjoy this summer issue with fantastic articles by our local experts Dr. Jay Greenfeld and Maureen Penko. We focus on all things summer! Some summer camps are still a go in-person or virtually and although few summer events, there will a social distanced, stay-in-your-car Kidsfest at the Forks in June! There is so much to do still so check out our 100 Things to Do this Summer! This issue also features summer learning ideas, celebrating Dads, as well as great summer recipes too! Summer is going to be awesome!

Please…. Stay Safe, Have Fun and Get Vaccinated!

GO JETS GO!

Susan



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