If your teen has a smartphone, chances are, they’re on social media. In fact, approximately 72% of Canadian teens use social media sites like Snapchat, Instagram, TikTok and Facebook, and this number steadily increases year after year.1
While this may come as no surprise to most parents, what’s shocking is this same cohort of young Manitobans is using vaping products at an alarming rate. In just two years, from 2017 to 2019, vaping among Manitoban youth (grade 7-12) increased by a whopping 21.5%.2 During this time, Big Vape (primarily Juul, one of the largest e-cigarette companies in North America) were leveraging social media to hook a new generation on nicotine.
So how were they doing this, what impact has it had on our youth, and what can we do about it? (Read more)
– Manitoba Tobacco Reduction Alliance / The Quite Crowd